Dating Ink
Social
Dating
Discipline
Bringing tattooed lovers together.
A niche dating site launched by MTV’s Ex on the Beach star Jemma Lucy. Designed for people just like her – who have a love of tattoos.
Approach
Understanding the target audience and researching the competition was the springboard to designing a visually appealing, user-friendly interface. With unique iconography and animations set out in clear guidelines prior to development.
Design Manual 