Know Your Vulnerable Customer
Data Collaboration
Discipline
KYVC enables businesses to determine drivers of customer vulnerability allowing informed decision making.
KYVC needed to present a comprehensive platform for identifying and managing vulnerable customers.
Approach
Kicked off with a logo that reflected trust, authority, and inclusiveness in line with the themes of vulnerability and protection.
Followed up with a website that made use of colours and imagery evoking trust, safety, and professionalism to reflect the fields of financial services, user protection, and digital security.
Design Manual 