Design Manual

A site offering simple and instant cover.

Start Assured is an affordable life insurance company. They wanted to gain a better connection with their target audience and promote sales.

Approach.

The website design features a dynamic logotype and icon, along with evocative imagery. The color palette blends calming blues and an energising green, striking a balance between trustworthiness and approachability. Clean, modern fonts convey Start Assured’s professionalism while remaining warm and inviting.