Design Manual

Easy on-demand cover.

Think Insure needed a brand identity that would stand out in the crowded insurance market plus resonate with their ethos of affordable, reliable coverage. The challenge was to blend these core brand elements into a cohesive, appealing identity.

Approach.

This project was more than just a makeover; it was about creating a meaningful and lasting brand identity that aligned perfectly with Think Insure’s values – modern, dynamic, and approachable. The website featured a bold and modern typeface, with a bright colour palette that represented accessibility, simplicity and approachability. The brand’s imagery featured real people in everyday situations, reflecting the company’s focus on personalised and accessible insurance solutions.